Anyway, here are our sketches, we decided to each do 10 sketches and tried to make them self explanatory in the ads themselves. Feel free to ask any questions and leave comments! :)
Audi has always been about technology and being the first to implement it, with these ads, especially the second set, we tried to show that among other things.
The new S4 is the "greenest" of its competitors thanks to Audi's race proven FSI technology that has won them 6 Le Manns championships in a row. Audi has gone from a V8 back to forced induction with their new V6T which is supercharged and achieves 28mpg highway.
The new S4 has a new sport differential coupled with its legendary quattro all wheel drive system which is now rear-wheel biased for a sportier drive and feel.
The quattro all wheel drive system is all weather capable, and incredibly fun to utilize on twisty roads.
They offer VW/Audi's Direct Shift gear-box which operates with dual clutches for incredible shifting speeds (not advertised) along with a standard manual transmission.
We also wanted to show that although the new S4 is race bred, that it is still incredibly elegant and understated.
Here are some more facts about Audi that a lot of people aren't aware of:
*Audi = Latin translation of the founder's name, Horch.
* 1934, first use of a mid-mounted engine with the help
of Dr. Ferdinand Porsche
* 1937, first use of aluminum
* 1993, first use of Aluminum Space Frame design in production
* 1980, first use of Quattro, our revolutionary all-wheel drive system
* 5,000,000 kilometers of testing before production
* 9,621 patents, most ever by an auto company
* 62 wins in 79 Le Mans Races, First ever by a diesel 06/18/2006, First using Bio-Diesel 2008
* 2/3rd's of Audi concepts become a relaity
* Audi sales versus Lexus 906,000 to 430,000 worldwide
* 2000, Introduction of FSI thorugh racing. Our revolutionary sequential fuel injection system.
* Winner of 14 International Touring Car Championships
* Never produced a car with any less than a Five Star side-impact rating
* There are 36,520 stitches in the leather interior of our A8L models
* Cold weather accoustic testing onour cars is done -40 degrees.
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